Learn exactly how to quote house cleaning jobs — pricing formulas, what to include, common mistakes to avoid, and how to send professional proposals that win more bookings.
Pricing a house cleaning job correctly means covering your true costs, matching your local market, and leaving enough margin to run a profitable business. Most cleaning businesses underprice their first few months because they estimate based on time alone — ignoring supplies, drive time, insurance, and overhead.
The standard method for quoting house cleaning jobs starts with square footage as the base metric, then adjusts for bedroom and bathroom count, cleaning type (standard, deep, move-out), condition of the home, frequency discount if applicable, and any extras (inside oven, inside fridge, laundry). A 2,000 sq ft 3-bed/2-bath standard clean in a mid-market city like Philadelphia or Denver should typically price between $180 and $240 — with a deep clean running 1.5–2x that range.
Once you've calculated your base price, cross-check it against your local market using the free house cleaning cost calculator. If your price is below market, you have room to raise it. If it's above market, confirm your value proposition justifies the premium — professional insurance, consistent crews, and a satisfaction guarantee all support higher pricing.
Residential cleaning rates typically run $0.06–$0.14 per sq ft for standard cleaning, depending on your market. High cost-of-living cities (NYC, Boston, San Francisco) are at the top end; lower cost-of-living markets (Birmingham, Memphis, Tulsa) are at the lower end. Use the city-specific calculator to find the rate range for your market.
Charge by the job, not by the hour. Flat-rate job pricing gives clients certainty, rewards your efficiency as you get faster, and eliminates disputes about time. Hourly pricing puts a ceiling on your earnings and creates conflict if a job takes longer than expected.
First, confirm they understand exactly what's included. Then highlight your differentiators — insurance, consistent crew, satisfaction guarantee. If they're still pushing back, offer a smaller scope (skip extras) rather than discounting your base rate. Discounting trains clients to always negotiate.